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SAMSUNG UHDTV Promotion in Montenegro

Samsung Company is launching a luxurious UHD S9 TV set on the market, an impressive TV set of 214 cm in diagonal length and with four times better resolution than standard one.


It is a luxurious product for a specific target group that requires special communication strategy and a suggestion for activities for product promotion.


Within long standing cooperation with Samsung and the best drafted proposal for communication strategy this project task has been assigned to Superdot.


24 hours of elegance


The creation of marketing strategy and the implementation through the promotion in the event dubbed "24 hours of elegance" in Montenegro – a glamorous event to offers guests an opportunity to enjoy their passions such as classic cars, culture, elegance, style and sophistication. Promotion in Budva (Avala Hotel), then in Tivat (Porto Montenegro Hotel).


Full logistic and branding of events in the Avala Hotel (Budva), and in Porto Montenegro (Tivat) Creative concept of events and the creation of a scenario Organization and training of a special promoting team.


Execution of the project


Promotion of products in gala event in Budva, the Avala Hotel Promotion of products at a luxurious party in Porto Montenegro Cooperation with luxurious brands – exhibition of products in the furniture showroom “Lusso”

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