Launching K900 Phone in Belgrade
Launching K900 phone in Belgrade
Lenovo is a Chinese multinational corporation dealing with development, production and sale of computer technologies. Lenovo creates a full portfolio of personal technologies, as of recently including smartphones and tablets, whose European premiere is to take place in Belgrade. Lenovo is currently ranked the third company in the world by production of smart related gadgets, and with ambitious plans it is putting effort in expanding the business. This year its goal is to become the number one producer in China as well as to expand its global presence with several smartphones on key regional markets.
The presenting and the positioning of Lenovo smartphones on markets of Serbia/Central Europe through prelaunch, launch and post launch period
› To develop marketing campaign through which main specifications of Lenovo smartphones will be presented
› To communicate power of users’ experience
› To create confidence in consumers’ conscience – Lenovo smartphones are the most innovative and the best selection
› To create a symbiosis of various marketing activities that will maximize the campaign effects in the best possible way
To create and implement integrated campaign that includes prelaunch, launch and post launch activities.
› ATL ACTIVITIES:
Radio campaign in all three stages accompanied with game shows and TV commercial
› BTL ACTIVITIES:
- Guerrilla marketing (Eco graffiti and flash mob) - Exclusive promotion of products in the form of events - Inauguration of a new WinWin store and the start of the sale in the form of events
› ON LINE ACTIVITIES
All mentioned ATL and BTL activities accompanied through online campaign, with special accent on FB campaign
Radio campaign on TDI Radio
Have you seen the giant K900 in the city? If you happen to be in Knez Mihajlova Street or in Terazije or in Tašmajdan and Kralja Aleksandra Boulevard, do not be surprised if you see a bunch of fans following K900. Go out and seek it in the streets and take a photo with this telephone – and you can see your photo on Lenovo Srbija Facebook page (www.facebook.com/Lenovo.Srbija). If you happen to collect most likes, then you may have an opportunity to have fun on an unforgettable event that we are about to prepare soon. So, start seeking and feel “the power in your hands”! Have you seen the giant K900 in the city? If you are having drink in Strahinjića bana or you are going shopping near Ušće, do not be surprised if you see a bunch of fans following K900. Go out and seek it in the streets and take a photo with this telephone – and you can see your photo on Lenovo Srbija Facebook page (www.facebook.com/Lenovo.Srbija). Click Like! and learn more about following exciting activities.
Flash mob with a big telephone
Promoters carry a big K900 telephone (1,5 x 3m) at busiest locations in the city, attracting attention and sharing fliers and inviting people to like the FB page and to learn more about what K900 exactly is. The campaign is photographed and recorded; the recording is posted on the internet.