SAMSUNG
Galaxy S4 Zoom Promotion
Samsung Galaxy S4 Zoom
Promotion - Lasta / Belgrade
Samsung company was launching on the market a new device – Galaxy S4 Zoom, combination of smart phone and camera with 10 times optical zoom. Samsung organized in cooperation with VIP company the devices promotion.
Present new Samsung S4 Zoom to partners and media with creating interesting activation on device, on site which will present benefits of this devise.
Creative concept and space branding with setting of devices and banner on the other side of river.
ATL ACTIVITIES
› Film making and production, and viral launching
BTL ACTIVITIES
› Designing and implementation users activation – photo shooting banner with Samsung S4 Zoom, posting on twitter with hash tag #SamsungZoomSaLaste and giveaways
› Promo team training and organization