SAMSUNG
Belgrade Design Week
Belgrade Design Week
In 2013. Samsung has been the general sponsor of BDW (Belgrade Design Week), which was held at the Museum of Contemporary Art. Within appearances at BDW, it was necessary to create the concept of branding area, as well as the activation of guests in order to bring them closer to the user experience of Samsung phones and televisions.
SuperDot designed and carried out the following tasks:
• Organization of promotion of Samsung devices (phones and TVs) as part of the Belgrade Design Week
• Creative concept for space branding and devices setting
• Designing user activation on site which presents the main benefits of the product
• Creating special effects that will impress the target group - designers, artand trend lovers, lovers of modern technology.
BTL activities:
• Design and implementation of user activation - taking pictures with Samsung devices, image editing using the main benefits and making large collages on a TV using a special application
• Creating special applications for making a collage
• Training and organization of Samsung promotion team
• Projection of "3D mapping" on the building of Museum of Contemporary Art in the form of a special effect
