Wine and the world around it
Wine, its consumption and the passion it generates are creating a particular community and a vast number of experts, who are bringing their authentic points of view on the industry and products in order to connect with audiences. It is a micro-community, and even though not a large number of consumers is gravitating, but specific niches of passionate experts, lovers and devotees of wine are being created, and they regularly come back to their relevant source of information and know-how.
Đorđe Zarić and Wine Trekkers
Baltasar wineshop and its creator Đorđe Zarić have been creators of a project with no precedents or competition in our region. Around the globe, this kind of energy is being channelled through blogs, online channels and printed editions about wine. Wine lovers, wine producers and vineyard owners are aware of winespectator.com, decanter.com, robertpaker.com, jamessuckling.com and others, as well as their digital communication channels. We may easily say that Đorđe Zarić is a local form of relevant information source about wines, of course with its local characteristics – just like the wines he imports and sells are.
If we would try to describe energy and enthusiasm, we should reach further, out of the wine world, and compare Đorđe to Anthony Bourdain: for the sake of his passion and job he is travelling, working, seeking, talking, connecting, asking, learning and educating.
For the wine devotees, he is one of the ultimate endorsers, promoters not only of wine but also of the wine way of life. There is no competition in the market which could disrupt his position. Đorđe and the Wine Trekkers crew are holding a stable and progressive position in the wine niche.
The wine industry in Serbia
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The wine sector of Serbia is one of the most resilient parts of the Serbian economy
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Serbia has its channels of communication, events and media consumed by producers and consumers of wine. Print media and websites for online selling of wine are among the most present. They are keeping up with the rest of the world in significant measure, and they manage to recruit and retain their followers in its category.
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A video format with educational purposes has no competition in our region, which is why Wine trekkers have occupied a pioneering position in their niche.
Baltasar wine shop
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The wine sector of Serbia is one of the most resilient parts of the Serbian economy
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Serbia has its channels of communication, events and media consumed by producers and consumers of wine. Print media and websites for online selling of wine are among the most present. They are keeping up with the rest of the world in significant measure, and they manage to recruit and retain their followers in its category.
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A video format with educational purposes has no competition in our region, which is why Wine trekkers have occupied a pioneering position in their niche.
The way the story poured into digital
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More than a decade and a half ago, Đorđe was the first producer of blind wine tastings in our region, and he published the results in the media. At the same time, the idea about a wine shop emerged and gathered a group of wine devotees and wine lifestyle lovers.
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Today, Đorđe is a pioneer of video format Wine trekkers, which enables him to make a step towards consumers, members of the industry and wine lovers.
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Wine Trakkers show is being produced completely no-budget. The shooting is done with a phone, while the editing, post-production and placement online is a passion project of creative agency Super Dot.
Wine Trekkers show
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The show is launched in September 2020. The show concept is made of three types of episodes:
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Wine tasting of 4 kinds of wine and a chat about all of them (origin, cultivation, bottling, design)…
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Restaurant segment of the show, with sommeliers and other experts
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A visit to various Serbian wineries, which gladly host Đorđe and his crew
We keep up the good work
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Further polishing and production value upgrade of the content
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Further establishing of brand structure and hierarchy between Baltasar wine shop – Đorđe Zarić – Wine Trekkers show
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Boosting interactivity and communication with visitors and followers
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Spreading the circle of consumers, friends, partners and followers
Wine person of the year
By the choice of Vino & Fino for 2020
„Because he makes no compromise when he speaks, when he tastes, when he imports or when he sells. Because he expresses his opinion loud and clear, and he does not care if we are going to like it. Because he passionately believes in good wines and can recognize the authentic ones. Because he sells only the products he believes in and not the ones that the public wants. Because his Baltasar wine shop is as authentic as he is. Because his buyers walk away happy, they trust him and they come back to him. Because a decade and a half ago he was the only one brave enough to organize blind wine tastings and public the results in the media. Because he launched Wine Trekkers video show and he is doing it better than anyone else. Because he organised excellent wine parties and degustations in his shop. And he is going to do that again, once the pandemic is over. Because he is natural, funny and relaxed. That is why Đorđe Zarić is WINE PERSON OF 2020.“
Vino&Fino
